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Public Awareness Campaigns 

Spring 2013 English

 Spring 2013: "1 in 3" 

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Casa Myrna is the only domestic violence program in Massachusetts running biannual, statewide, multilingual ad campaigns on mass transit systems to raise awareness about the issue of domestic violence and publicize the SafeLink hotline phone number. 

Based on ridership data provided by the MBTA and bus systems statewide, approximately 500,000 riders see the ad campaigns every time they run. 

The singular focus we are placing on these ad campaigns is a reflection of our deeply-held belief that domestic violence is often misunderstood or considered a private matter by the general public. By raising the visibility of the issue through strategic ad campaigns, we hope to increase attention, awareness and discussion – all of which are vital to eradicating it. 

An email from a rider on the MBTA in Boston demonstrates that our outreach efforts are connecting with the general public, often at a very personal level:
“As a survivor of dating violence, I wanted to say thank you for putting up the "When I grow up I'm going to be…" signs around the MBTA. I've been out of that relationship for almost two years now, my future is falling into place, and this campaign really hit home. I know that other people will notice and be moved to find help.”

Spring 2012 Ad Campaign
Slideshow of Ad Campaigns: 2008-2012

Agency Brochure (English) 

Agency Brochure (Spanish)

SafeLink Brochure - Multilingual brochure outlines the range of services SafeLink provides and publicizes the hotline number as a resource

SafeLink Palm Cards (English)

SafeLink Palm Cards (Spanish)
Business card sized cards dissiminate the SafeLink hotline number and feature specific services

SafeLink Poster
Professionally designed and printed, this 11 by 17” color poster publicizes the statewide 24/7 hotline, including important info about SafeLink’s services for residents across the Commonwealth, and examples of different types of domestic violence.

d8ing a nightmare? Poster
Poster spotlights the issue of teen dating violence through its relevant youth messaging and use of bold colors. Professionally designed and printed.

Both posters available in Spanish and English. Posters can be adapted to 8 ½ by 11”

Posters are ideal outreach tool for schools, health care centers and hospitals, faith-based organizations, and other community spaces.

To order materials, please fill out our Materials Order Form or email


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